Google has introduced an innovative feature in Search Console designed to provide tailored SEO recommendations, aimed at making website optimisation more straightforward.

What’s New?

The new “recommendations” feature will now be visible on the Search Console overview page, spotlighting optimisation opportunities derived from Google’s indexing, crawling, and serving systems. Although similar information was previously accessible, Google promises that this new feature will enhance accessibility by offering direct, actionable suggestions.

These recommendations are designed to help you prioritise SEO tasks, such as incorporating structured data, updating sitemaps, and pinpointing popular queries and pages.

Rollout and Availability

This feature will be gradually rolled out:

• Initially, it will be available as an “experimental feature.”
• Not all websites will see recommendations right away.
• Google plans a phased rollout over the coming months.
• Even after full deployment, recommendations will be given based on their relevance to individual sites.

Google will regularly update the recommendations, which may evolve or become outdated.

How This Benefits You

1. Easier Optimisation: Provides a clearer path to enhance your site’s visibility in Google Search.
2. Efficient Time Management: Helps you focus SEO efforts on specific areas for improvement.
3. Insight into Google’s Priorities: Offers a glimpse into what Google values for search rankings.
4. Trend Awareness: Identifies trending queries and pages for timely content updates.
5. Educational Value: Acts as a learning resource for newcomers to SEO, clarifying different optimisation aspects.

Keep in mind that while these recommendations can be beneficial, they are suggestions rather than strict mandates. Assess them within the framework of your broader website strategy and objectives.

The full impact of this feature will become evident as it gains wider adoption and SEOs share their feedback.