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The Best SEO Tools and Software of 2024

The Best SEO Tools and Software of 2024
10th May 2024 || SEO Tools

The fundamental purpose of search engine optimisation (SEO) is to increase your website’s ranking in search engines like Google. This enables you to increase visitors to your website. To be effective at SEO, however, you’ll need some tools at your disposal. Here is the greatest SEO software available today.

These SEO applications will assist you with keyword research, optimising your website content, and increasing your website’s visibility on Google. We hope this advice helps you choose the finest SEO tools for your goals and budget.

All-in-one Powerhouses

SEMrush: A comprehensive suite offering everything from keyword research and rank tracking to competitor analysis and backlink monitoring. Ideal for small and midsized businesses looking for a one-stop shop.


  • Most Comprehensive: SEMrush boasts the widest range of features, including social media marketing, PPC advertising tools, and competitor research beyond just SEO.
  • Easy to Use: The interface is user-friendly and visually appealing, making it easy for beginners to navigate.
  • Great for Reporting: SEMrush offers excellent reporting tools to create professional and shareable reports for clients or internal stakeholders.


  • Pricing: SEMrush can be expensive, especially for larger agencies or enterprises.
  • Data Overload: The sheer amount of data available can be overwhelming for new users.

Ahrefs: Renowned for its powerful web crawler and vast index, Ahrefs excels in competitor research and uncovering link-building opportunities. A great choice for agencies and SEO professionals.


  • Link King: Ahrefs takes the crown for backlinks. Their data is considered one of the most accurate and extensive in the industry.
  • Content Research Powerhouse: Ahrefs excels at competitor content research, providing insights into high-performing content and content gaps in your niche.
  • Fast and Reliable: The Ahrefs interface is known for its speed and reliability.


  • Learning Curve: Ahrefs can have a steeper learning curve compared to SEMrush, especially for beginners.
  • Limited Outside of SEO: Ahrefs primarily focuses on SEO, with fewer features in other digital marketing areas like social media.

Moz Pro: A user-friendly platform that provides valuable insights on website audits, keyword research, and on-page optimization. It is well-suited for SEO professionals and businesses of all sizes.


  • SEO Beginner Friendly: Moz Pro offers a user-friendly interface with helpful educational resources, making it a great choice for those new to SEO.
  • Technical SEO Expertise: Moz Pro shines in technical SEO audits, helping identify and fix crawl errors, site speed issues, and other technical problems.
  • Strong Community: Moz has a large and active online community where users can learn from each other and get help.


  • Limited Features: Compared to SEMrush and Ahrefs, Moz Pro offers a more limited range of features, particularly in competitor research and content planning.
  • Data Freshness: Some users report that Moz Pro’s data updates may not be quite as frequent as Ahrefs or SEMrush.

Choosing the Right Tool:

  • Go for SEMrush if: You need a comprehensive all-in-one tool with strong reporting and usability, and budget isn’t a major concern.
  • Choose Ahrefs if: In-depth backlink analysis, competitor content research, and fast data processing are your top priorities.
  • Consider Moz Pro if: You’re new to SEO, prioritise user-friendliness and technical SEO audits, and have a smaller budget.

Specialists for Specific Needs


  • What it does: SurferSEO uses AI to analyse top-ranking content for your target keywords and suggest unique content strategies. It analyses factors like content length, readability, headings, and internal linking to help you create data-driven content that’s optimised for search engines.

Key Features:

  • Content Score: Receive a score based on how well your content aligns with what’s ranking on Google.
  • Topic Cluster Builder: Identify subtopics and related keywords to create comprehensive content clusters.
  • Live Content Editor: Receive real-time suggestions while you write to optimise your content for specific keywords.

Ideal for: Content creators, SEO specialists, and agencies looking to create high-performing, data-driven content.


  • What it does: Majestic is a backlink analysis powerhouse. It allows you to track your website’s backlink profile, including the number of backlinks, referring domains, and link quality. You can also use Majestic to uncover link-building opportunities by analysing your competitors’ backlinks.

Key Features:

  • Historic Backlink Data: See how your backlink profile has changed over time.
  • Citation Flow and Trust Flow: Metrics to assess the quality and authority of your backlinks.
  • Backlink Checker: Analyse the backlinks of any website.

Ideal for: SEO specialists and agencies who need in-depth backlink analysis for link building and competitor research.

Screaming Frog SEO Spider

  • What it does: Screaming Frog SEO Spider is a desktop application that crawls your website to identify technical SEO issues. It can find broken links, crawl errors, slow loading times, duplicate content, and more, helping you ensure your website is technically sound for search engines.

Key Features:

  • Bulk SEO Audit: Quickly identify a wide range of technical SEO issues.
  • Customisable Reports: Export crawl data for further analysis.
  • Integration with Other Tools: Connect Screaming Frog with Majestic, Ahrefs, and Moz Pro for enhanced analysis.

Ideal for: Web developers, SEO specialists, and anyone who wants to identify and fix technical SEO issues on their website.

Bonus Tip: Consider your budget and technical expertise when choosing an SEO tool. Many options offer free trials, so take advantage of those to test-drive features before committing.

Free Essentials

While not strictly SEO tools themselves, Google Search Console and Google Analytics are a match made in SEO heaven. These free resources from Google provide a wealth of data crucial for understanding your website’s search performance and user behaviour—both essential ingredients for SEO success.

Google Search Console:

Think of Google Search Console as your direct line of communication with Google Search. It provides insights into how Google sees your website, including:

  • Search Traffic: See which keywords people are using to find your website and how your website ranks for those keywords.
  • Crawl Errors: Identify any issues preventing Google from crawling and indexing your website properly.
  • Mobile Usability: Ensure your website is mobile-friendly, a crucial ranking factor.
  • Core Web Vitals: Monitor how your website performs in terms of loading speed, responsiveness, and visual stability—all factors that impact the user experience and search ranking.
  • Manual Actions: Be notified if Google has penalised your website for any violations of its webmaster guidelines.

The benefits:

  • Free: A valuable and free tool from Google itself.
  • Actionable Insights: Identify and fix issues that can improve your website’s search ranking.
  • Stay Informed: Receive alerts about potential problems and keep track of Google’s indexing of your website.

Google Analytics:

Google Analytics goes beyond search, providing comprehensive data on your website’s traffic and user behaviour. Here’s what you can learn:

  • Website Traffic: Track website visits, user demographics, and traffic sources (organic search, social media, etc.).
  • User Engagement: See how long users stay on your website, which pages they visit, and how they interact with your content.
  • Conversions: Track how visitors convert on your website, whether it’s making a purchase, signing up for a newsletter, or downloading a file.
  • Goal Setting: Set specific goals and track your progress towards them.

The benefits:

  • Free: Another free and powerful tool from Google.
  • User-Centric SEO: Understand how users interact with your website to make informed SEO decisions about content and user experience.
  • Data-Driven Decisions: Use data to identify what’s working and what’s not to optimise your website for better results.

By using Google Search Console and Google Analytics together, you can gain a holistic view of your website’s SEO performance. Search Console helps you understand how search engines see your website, while Google Analytics helps you understand how users interact with it. This combined knowledge empowers you to:

  • Optimise content for relevant keywords that users are searching for.
  • Improve the technical health of your website for better crawling and indexing.
  • Create a user-friendly website that keeps visitors engaged.
  • Track the effectiveness of your SEO efforts and make data-driven decisions for improvement.

Remember: SEO is an ongoing process, and the best tool is the one you’ll use consistently. By leveraging these powerful tools and software, you can significantly improve your website’s search engine ranking and achieve long-term SEO success.