SEO FAQs

Below are the most common questions we get asked that we have provided answers for:

What are SEO services?

Search engine optimisation (SEO) services are a range of strategies and tactics employed to improve a website’s visibility and ranking in search engine results pages (SERPs). These services aim to attract more organic traffic to a website, attracting valuable visitors who are actively seeking information related to the website’s content. SEO professionals employ a combination of on-page, off-page, and technical SEO techniques to optimise websites for specific search terms, improve the user experience, and build backlinks from reputable sources.

What SEO services do we offer?

We offer a wide range of SEO Services, such as:

On page SEO

  • Title tag optimisation
  • Meta tag optimisation
  • Headings
  • URL optimisation
  • Image optmisation and alt tags
  • Content optimisation
  • Mobile Friendliness
  • User experience
  • Page speed optimisation
  • Internal linking

Off page SEO

  • Maintaining active social media accounts
  • Having a Google business profile
  • Implementing and maintaining a blog on your site
  • Networking with high quality websites

 

What does SEO mean?

SEO stands for search engine optimisation. It is the process of improving the visibility of a website on search engine results pages (SERPs) to drive organic traffic. SEO professionals employ a variety of techniques, including keyword research, content optimisation, link building, and technical SEO, to improve a website’s ranking and visibility. By optimising a website for relevant keywords, search engines can better understand the website’s content and display it in search results more prominently when users enter those keywords into search queries. This can lead to increased website traffic, brand awareness, and ultimately, more conversions.

How much does it cost to do SEO?

The hourly rate for SEO might vary from approximately £50 to more than £300. Businesses can pay anything from less than £500 to more than £5000 a month for the monthly retainer plan. Additionally, there are project-based SEO expenses, where companies typically spend £1000 to £30,000, depending on the intricacy of the project. It also depends on the industry and keywords you wish to focus on. It goes without saying that generic key phrases will cost more for SEO promotion than location-based keywords.

Please note that the prices mentioned in the above are indicative examples only that are ‘standard’ industry prices. Compared to industry standard fees, the bespoke packages we offer are provided at a much more affordable cost.

How is SEO done?

SEO is a multifaceted process that involves optimising a website’s content, technical aspects, and backlink profile to improve its ranking in search engine results pages (SERPs). It encompasses various strategies and tactics, often categorised into three main pillars: on-page SEO, off-page SEO, and technical SEO.

On-page SEO: Focuses on optimising the website’s content and HTML elements to make it more relevant and engaging for search engines. This includes keyword research, incorporating relevant keywords naturally into the website’s content, optimising page titles and meta descriptions, and ensuring a well-structured and user-friendly website.

Off-page SEO: Aims to build backlinks from reputable websites to enhance the website’s authority and credibility in the eyes of search engines. This involves acquiring high-quality links from other websites, participating in relevant online communities, and submitting the website to directories and search engines.

Technical SEO: Ensures that the website is technically sound and compliant with search engine guidelines. This includes factors such as website loading speed, mobile-friendliness, crawlability, and site structure. Technical SEO ensures that search engines can easily crawl and index the website’s content, making it more discoverable.

Is it worth paying for Google SEO?

Whether or not to invest in Google SEO services depends on individual business goals, resources, and expertise. Ultimately, evaluating budget, available time, expertise level, and desired traffic increase will determine the most suitable approach.

Will SEO still be relevant in 2024?

Yes, SEO will still be relevant in 2024. In fact, it is likely to become even more important as the number of websites and online content continues to grow. Search engines are becoming more sophisticated in their ability to understand and rank websites, and they are placing a greater emphasis on user experience and quality of content. As a result, SEO professionals will need to focus on creating high-quality, relevant content that is optimised for specific keywords. They will also need to build backlinks from reputable websites to improve their website’s authority.

In addition to the above, there are a number of emerging trends that will further drive the need for SEO in 2024:

The rise of voice search: Voice search is becoming increasingly popular, and it is important to optimise websites for voice search devices.

The growing importance of mobile SEO: More people are using their mobile devices to access the internet, and it is important to make sure that websites are optimised for mobile users.

The use of artificial intelligence (AI) in SEO: AI is being used to automate many of the tasks involved in SEO, and it is likely to become even more important in the future.

Will SEO exist in 5 years?

Yes, SEO will undoubtedly exist in five years. Search engine optimisation (SEO) is fundamentally about understanding what users are searching for and ensuring that websites provide relevant and valuable content to fulfil those needs. As long as people are using search engines to find information, SEO will be crucial for organisations to enhance their online visibility, attract targeted traffic, and establish themselves as industry authorities.

While the specific tactics and strategies employed in SEO will continue to evolve as search engines become more sophisticated, the core principles of optimising websites for user intent and providing high-quality content will remain essential. SEO professionals will need to adapt their approach to incorporate emerging trends like voice search, artificial intelligence, and increasing mobile usage, but the fundamentals of SEO will endure.

In five years, SEO will likely incorporate advanced analytics, machine learning, and personalised search to provide even more tailored results for users. This will demand a more holistic approach to SEO, encompassing website structure, user experience, content quality, and technical optimization. As search engines become more context-aware, SEO will become increasingly focused on understanding user intent and delivering relevant, helpful information at the right time.

Will SEO become obsolete?

While SEO has evolved significantly over the years and its tactics and strategies continue to adapt to the changing digital landscape, it is unlikely to become obsolete any time soon. The fundamental principles of SEO are:

  • Understanding user intent
  • Providing high-quality content
  • Creating a user-friendly website
  • and earning backlinks from reputable sources

All of these will remain relevant as long as people rely on search engines to find information.

SEO will undoubtedly experience disruptions as technology advances and search engines become more sophisticated. AI-powered tools and advanced analytics will likely play a more prominent role in SEO strategies. However, these advancements will not diminish the importance of SEO; instead, they will enhance its effectiveness in fulfilling its core purpose of helping websites reach their target audience with relevant, valuable content.

What does a good SEO company do?

A good SEO company serves as a strategic partner for businesses, assisting them in enhancing their online visibility and organic traffic through a comprehensive approach to search engine optimization. They employ a range of techniques, including keyword research, content optimisation, technical SEO, link building, on-page optimisation, and analytics, to ensure their clients’ websites rank prominently in search results and attract relevant visitors.

Good SEO companies collaborate closely with their clients to understand their business objectives, target audience, and competitive landscape. They then tailor an SEO strategy that aligns with these specific needs, identifying the most relevant keywords and creating high-quality content that resonates with their audience. They also focus on technical aspects like website speed, mobile responsiveness, and accessibility to ensure the site functions seamlessly and complies with search engine guidelines.

Furthermore, good SEO companies excel at building backlinks from reputable websites, which acts as a vote of confidence in the client’s website’s authority and increases its ranking in search results. They strategically utilise on-page optimisation techniques to improve page titles, meta descriptions, headers, and image alt tags, enhancing search engine visibility and the user experience.

Finally, good SEO companies continuously monitor website performance through analytics, analysing user behaviour, and providing regular reports to clients. These reports enable businesses to track progress, identify areas for improvement, and make informed decisions to optimise their online presence. In essence, good SEO companies act as trusted advisors, guiding businesses towards sustainable growth and improved online visibility.

What is an SEO consultant?

An SEO consultant is an expert in search engine optimisation (SEO) who helps businesses improve their website’s ranking in search engine results pages (SERPs) to drive more organic traffic and achieve their business goals. They possess a deep understanding of search engine algorithms, website structure, content creation, and link building strategies to optimise websites for better visibility and relevance.

SEO consultants typically work with businesses to conduct comprehensive SEO audits, identify areas for improvement, and develop customised SEO strategies aligned with their specific business objectives and target audience. They assist with keyword research, content optimisation, technical SEO, link building, and ongoing website maintenance to ensure the website remains competitive and achieves sustainable growth in search rankings.

Why is SEO so hard?

SEO is a challenging field due to a number of factors:

  • Evolving Search Engine Algorithms: Search engines like Google are constantly updating their algorithms to improve search results and provide users with the most relevant and authoritative information. This means that SEO professionals must constantly stay up-to-date on the latest algorithm changes in order to optimise their websites for the best possible rankings.
  • Competing with Millions of Websites: There are billions of websites vying for a spot in search results, so it’s often difficult for new websites to gain traction. SEO professionals must work hard to create high-quality content, build backlinks from reputable websites, and improve their website’s technical SEO in order to stand out from the crowd.
  • Lack of Transparency from Search Engines: Search engines like Google are not always transparent about how their algorithms work, which makes it difficult for SEO professionals to know exactly which techniques will work best. This can lead to trial and error, which can be time-consuming and expensive.
  • Lengthy Results: SEO is a long-term investment, and it takes time to see results. It may take several months or even years for a website to see a significant improvement in its search rankings. This can be discouraging for businesses that are looking for quick results.

What is the normal time expected to see ranking improvement?

Sometimes we have improved results in one month on Google. Within a three-month period you will see results improved on Google for your targeted terms. We can be more specific on time scales once your campaign starts, and we analyse your website in more detail.

When can I expect reports on works done or rankings?

You will get a report every month showing how your website is ranking on Google for your targeted search terms. We also provide analytical reports, so together we can monitor the traffic levels increase from organic search. We show you that the SEO promotion reaps great rewards and worth the investment.

Do you use UK employees to do the work?

All our work is done using our team in the UK. Everything to do with SEO and on-site coding and content are UK English-speaking residents. At times when we require bespoke coding then external qualified professionals may be used to help keep costs down for our clients. All tasks are managed by our UK team.

Do we work with Google updates in mind?

We are fully aware of Google’s latest criteria. We have parameters in place to ensure all works done are Google safe. All works done are to improve your website ranking for the long term on Google. Content quality checks are undertaken and all links are sourced by our UK team and double-checked to ensure Google Penguin favour our submissions.

Will I be needed to do work on my website?

Once you are a client we check all on-site content for duplication or copied text from other websites online. When we identify content that is copied or weak, we may require your assistance to have it rewritten. Should you prefer us to do the work we will charge depending on the content amount that needs to be sorted; apart from that we will not need you to do work on the site.

What does your 100% money-back guarantee mean?

Before any works start on your SEO campaign, we do a benchmark report on the key phrases you have selected. Should the keywords decline over time (minimum 3 months) we will give all your money back. We only show ranking improvements for our clients.

If my website has been penalised can you still work with it?

Yes. We have helped remove Google penalties for many websites and get them ranking on Google again. We will need to access or create a Google Webmaster account to determine what penalty you have suffered and then there are various protocols to undertake depending on the severity of the penalty your website has suffered.

What is Google SEO?

Google SEO, short for Search Engine Optimisation, refers to the process of optimising a website or online content to improve its visibility and ranking on Google’s search engine results pages (SERPs).

It involves various strategies and techniques, such as keyword research, content optimisation, technical optimisation, and building high-quality backlinks, to enhance a website’s relevance and authority in Google’s eyes.

The primary goal of Google SEO is to increase organic traffic to a website by making it more accessible, relevant, and appealing to both users and search engine algorithms, ultimately resulting in higher rankings and better visibility in Google search results.

How do I improve SEO on Google?

Improving SEO on Google involves several key strategies. Firstly, focus on keyword research to identify relevant terms and phrases that your target audience is searching for. Then, optimise your website’s on-page elements, such as titles, meta descriptions, headings, and content, to incorporate these keywords naturally. A

dditionally, ensure your website is mobile-friendly, as Google prioritises mobile-responsive sites. Technical optimisation, including improving site speed, fixing broken links, and optimising site structure, is crucial for search engine crawlers to navigate and index your site effectively.

Generating high-quality, relevant content regularly is also essential for engaging users and attracting backlinks, which boosts your site’s authority.

Lastly, monitor and analyse your site’s performance using tools like Google Analytics and Search Console to identify areas for improvement and track your progress over time.

Do Google reviews help SEO?

Yes, Google reviews can positively impact SEO. Reviews play a significant role in local SEO, especially for businesses aiming to improve their visibility in Google Maps and local search results.

Positive reviews signal trustworthiness and authority to both users and search engines, potentially influencing click-through rates and overall engagement.

Moreover, Google often includes review ratings and snippets in search results, enhancing the visibility and credibility of businesses with high ratings. Additionally, businesses with a substantial number of positive reviews may be perceived as more relevant and trustworthy by Google’s algorithms, potentially leading to higher rankings in local search results.

Therefore, actively encouraging and managing Google reviews can contribute to improving SEO performance, particularly for businesses targeting local customers.

Do Google ads help with SEO?

Google Ads, also known as pay-per-click (PPC) advertising, doesn’t directly impact SEO in terms of influencing organic search rankings. However, there are indirect ways in which Google Ads can contribute to SEO efforts.

Firstly, running Google Ads campaigns can help increase visibility and drive traffic to your website, which, in turn, can lead to more user engagement and potentially more backlinks, both of which are factors that can positively influence SEO.

Additionally, Google Ads provides valuable insights into keyword performance, which can inform your organic keyword targeting strategy. Moreover, by analysing ad performance metrics such as click-through rates and conversion rates, you can gain valuable data to optimise your website content and user experience, ultimately enhancing your overall SEO performance.

Therefore, while Google Ads itself doesn’t directly affect organic search rankings, it can complement SEO efforts and contribute to improving overall online visibility and performance.

Does Google my business help SEO?

Yes, Google My Business (GMB) plays a crucial role in improving SEO, particularly for businesses targeting local customers. By creating and optimising a GMB listing, businesses can enhance their visibility in local search results, Google Maps, and the Knowledge Panel, which appears prominently on the right side of search results.

A well-optimised GMB profile increases the likelihood of appearing in the local 3-pack, a highly coveted section of local search results that prominently features three local businesses relevant to the user’s query.

Additionally, GMB provides valuable information such as business hours, contact details, and customer reviews, which not only improve the user experience but also signal relevance and credibility to Google’s algorithms, potentially leading to higher rankings in local search results.

Therefore, optimising and maintaining a GMB listing is essential for businesses looking to improve their local SEO performance and attract more customers from their geographical area.

What are the benefits of professional SEO services?

A strong online presence is crucial for business success. But simply having a website isn’t enough. You need potential customers to find you, which is where SEO (search engine optimisation) comes in. SEO fine-tunes your website to rank higher in search engine results, particularly on Google, where most users begin their online journeys.

Seeking professional SEO services is crucial for businesses aiming to establish a formidable online presence and stay ahead in the digital landscape. Firstly, professionals bring a wealth of expertise and up-to-date knowledge on search engine algorithms and optimisation techniques. This ensures that your website stays in line with the latest industry standards, maximising its visibility and ranking potential on search engine results pages (SERPs).

With SEO constantly evolving, professionals can adapt strategies accordingly, keeping your business competitive amidst shifting trends. Ooutsourcing SEO to professionals allows businesses to focus on their core operations while leaving the complexities of digital marketing to experts. This saves valuable time and resources that would otherwise be spent on trial-and-error approaches.

Ultimately, professional SEO services are an investment to secure long-term growth of your customer base. By partnering with SEO experts, you free yourself to focus on what you do best — running your business.

What is technical SEO?

Technical SEO includes concerns such as website infrastructure, clustering and classification, internal links, page performance, and sitemaps. These characteristics are directly related to Google’s ability to crawl your website.

If you want to succeed in search, you must have a quick, well-structured, and mobile-friendly website. In the end, you want Google to be able to easily crawl and comprehend your website.

What is on-page SEO?

Content serves as the cornerstone for your website. As a general rule, if you have not written about a topic on your website, Google will not index or rank you for it. Remember that Google is a text-based web crawler.

Thus, content is what creates relevance and allows you to appear in the Google index. The art and science of SEO content production is to provide thorough responses to search queries.

On-page SEO, often known as keyword optimisation, is the process of fine-tuning high-quality content for the Google algorithm. It’s called on-page SEO because it happens on your website, where you have complete control and can make all of the necessary modifications.

What is off-page SEO?

The contrary is sometimes referred to as off-page SEO. This is SEO that is not occurring on your website. When SEOs talk about off-page SEO, they often imply link acquisition.

Off-page SEO focuses on Google’s impression of your website’s authority, which is generally accomplished through backlink development. Third-party websites link to your material, enhancing your authority and rankings.

During the early days of SEO, Google’s algorithm viewed link building differently than other search engines such as Bing or Yahoo. It is what made their search results significantly better and more specific.

Backlinks are still an important ranking element. However, do not overlook the importance of quality content and on-page SEO! Google’s knowledge of subjects, context, search intent, and keywords has improved significantly. Content may either help or hinder your ranking performance. Building links to poor-quality material is no longer a successful tactic.