Bespoke SEO Services

Get your website ranking on page one for your chosen keywords
Bespoke SEO Services

SEO FAQs

Below are the most common questions we get asked that we have provided answers for:

What are SEO services?

Search engine optimisation (SEO) services are a range of strategies and tactics employed to improve a website’s visibility and ranking in search engine results pages (SERPs). These services aim to attract more organic traffic to a website, attracting valuable visitors who are actively seeking information related to the website’s content. SEO professionals employ a combination of on-page, off-page, and technical SEO techniques to optimise websites for specific search terms, improve the user experience, and build backlinks from reputable sources.

 

What SEO services do we offer?

We offer a wide range of SEO Services, such as:

On page SEO

  • Title tag optimisation
  • Meta tag optimisation
  • Headings
  • URL optimisation
  • Image optmisation and alt tags
  • Content optimisation
  • Mobile Friendliness
  • User experience
  • Page speed optimisation
  • Internal linking

Off page SEO

  • Maintaining active social media accounts
  • Having a Google business profile
  • Implementing and maintaining a blog on your site
  • Networking with high quality websites

 

What does SEO means?

SEO stands for search engine optimisation. It is the process of improving the visibility of a website on search engine results pages (SERPs) to drive organic traffic. SEO professionals employ a variety of techniques, including keyword research, content optimisation, link building, and technical SEO, to improve a website’s ranking and visibility. By optimising a website for relevant keywords, search engines can better understand the website’s content and display it in search results more prominently when users enter those keywords into search queries. This can lead to increased website traffic, brand awareness, and ultimately, more conversions.

 

How much does it cost to do SEO?

The hourly rate for SEO might vary from approximately £50 to more than £300. Businesses can pay anything from less than £500 to more than £5000 a month for the monthly retainer plan. Additionally, there are project-based SEO expenses, where companies typically spend £1000 to £30,000, depending on the intricacy of the project. It also depends on the industry and keywords you wish to focus on. It goes without saying that generic key phrases will cost more for SEO promotion than location-based keywords.

 

How is SEO done?

SEO is a multifaceted process that involves optimising a website’s content, technical aspects, and backlink profile to improve its ranking in search engine results pages (SERPs). It encompasses various strategies and tactics, often categorised into three main pillars: on-page SEO, off-page SEO, and technical SEO.

On-page SEO: Focuses on optimising the website’s content and HTML elements to make it more relevant and engaging for search engines. This includes keyword research, incorporating relevant keywords naturally into the website’s content, optimising page titles and meta descriptions, and ensuring a well-structured and user-friendly website.

Off-page SEO: Aims to build backlinks from reputable websites to enhance the website’s authority and credibility in the eyes of search engines. This involves acquiring high-quality links from other websites, participating in relevant online communities, and submitting the website to directories and search engines.

Technical SEO: Ensures that the website is technically sound and compliant with search engine guidelines. This includes factors such as website loading speed, mobile-friendliness, crawlability, and site structure. Technical SEO ensures that search engines can easily crawl and index the website’s content, making it more discoverable.

 

Is it worth paying for Google SEO?

Whether or not to invest in Google SEO services depends on individual business goals, resources, and expertise. Ultimately, evaluating budget, available time, expertise level, and desired traffic increase will determine the most suitable approach.

 

Will SEO still be relevant in 2024?

Yes, SEO will still be relevant in 2024. In fact, it is likely to become even more important as the number of websites and online content continues to grow. Search engines are becoming more sophisticated in their ability to understand and rank websites, and they are placing a greater emphasis on user experience and quality of content. As a result, SEO professionals will need to focus on creating high-quality, relevant content that is optimised for specific keywords. They will also need to build backlinks from reputable websites to improve their website’s authority.

In addition to the above, there are a number of emerging trends that will further drive the need for SEO in 2024:

The rise of voice search: Voice search is becoming increasingly popular, and it is important to optimise websites for voice search devices.

The growing importance of mobile SEO: More people are using their mobile devices to access the internet, and it is important to make sure that websites are optimised for mobile users.

The use of artificial intelligence (AI) in SEO: AI is being used to automate many of the tasks involved in SEO, and it is likely to become even more important in the future.

 

Will SEO exist in 5 years?

Yes, SEO will undoubtedly exist in five years. Search engine optimisation (SEO) is fundamentally about understanding what users are searching for and ensuring that websites provide relevant and valuable content to fulfil those needs. As long as people are using search engines to find information, SEO will be crucial for organisations to enhance their online visibility, attract targeted traffic, and establish themselves as industry authorities.

While the specific tactics and strategies employed in SEO will continue to evolve as search engines become more sophisticated, the core principles of optimising websites for user intent and providing high-quality content will remain essential. SEO professionals will need to adapt their approach to incorporate emerging trends like voice search, artificial intelligence, and increasing mobile usage, but the fundamentals of SEO will endure.

In five years, SEO will likely incorporate advanced analytics, machine learning, and personalised search to provide even more tailored results for users. This will demand a more holistic approach to SEO, encompassing website structure, user experience, content quality, and technical optimization. As search engines become more context-aware, SEO will become increasingly focused on understanding user intent and delivering relevant, helpful information at the right time.

 

Will SEO become obsolete?

While SEO has evolved significantly over the years and its tactics and strategies continue to adapt to the changing digital landscape, it is unlikely to become obsolete any time soon. The fundamental principles of SEO are:

  • Understanding user intent
  • Providing high-quality content
  • Creating a user-friendly website
  • and earning backlinks from reputable sources

All of these will remain relevant as long as people rely on search engines to find information.

SEO will undoubtedly experience disruptions as technology advances and search engines become more sophisticated. AI-powered tools and advanced analytics will likely play a more prominent role in SEO strategies. However, these advancements will not diminish the importance of SEO; instead, they will enhance its effectiveness in fulfilling its core purpose of helping websites reach their target audience with relevant, valuable content.

 

What does a good SEO company do?

A good SEO company serves as a strategic partner for businesses, assisting them in enhancing their online visibility and organic traffic through a comprehensive approach to search engine optimization. They employ a range of techniques, including keyword research, content optimisation, technical SEO, link building, on-page optimisation, and analytics, to ensure their clients’ websites rank prominently in search results and attract relevant visitors.

Good SEO companies collaborate closely with their clients to understand their business objectives, target audience, and competitive landscape. They then tailor an SEO strategy that aligns with these specific needs, identifying the most relevant keywords and creating high-quality content that resonates with their audience. They also focus on technical aspects like website speed, mobile responsiveness, and accessibility to ensure the site functions seamlessly and complies with search engine guidelines.

Furthermore, good SEO companies excel at building backlinks from reputable websites, which acts as a vote of confidence in the client’s website’s authority and increases its ranking in search results. They strategically utilise on-page optimisation techniques to improve page titles, meta descriptions, headers, and image alt tags, enhancing search engine visibility and the user experience.

Finally, good SEO companies continuously monitor website performance through analytics, analysing user behaviour, and providing regular reports to clients. These reports enable businesses to track progress, identify areas for improvement, and make informed decisions to optimise their online presence. In essence, good SEO companies act as trusted advisors, guiding businesses towards sustainable growth and improved online visibility.

 

What is an SEO consultant?

An SEO consultant is an expert in search engine optimisation (SEO) who helps businesses improve their website’s ranking in search engine results pages (SERPs) to drive more organic traffic and achieve their business goals. They possess a deep understanding of search engine algorithms, website structure, content creation, and link building strategies to optimise websites for better visibility and relevance.

SEO consultants typically work with businesses to conduct comprehensive SEO audits, identify areas for improvement, and develop customised SEO strategies aligned with their specific business objectives and target audience. They assist with keyword research, content optimisation, technical SEO, link building, and ongoing website maintenance to ensure the website remains competitive and achieves sustainable growth in search rankings.

 

Why is SEO so hard?

SEO is a challenging field due to a number of factors:

  • Evolving Search Engine Algorithms: Search engines like Google are constantly updating their algorithms to improve search results and provide users with the most relevant and authoritative information. This means that SEO professionals must constantly stay up-to-date on the latest algorithm changes in order to optimise their websites for the best possible rankings.
  • Competing with Millions of Websites: There are billions of websites vying for a spot in search results, so it’s often difficult for new websites to gain traction. SEO professionals must work hard to create high-quality content, build backlinks from reputable websites, and improve their website’s technical SEO in order to stand out from the crowd.
  • Lack of Transparency from Search Engines: Search engines like Google are not always transparent about how their algorithms work, which makes it difficult for SEO professionals to know exactly which techniques will work best. This can lead to trial and error, which can be time-consuming and expensive.
  • Lengthy Results: SEO is a long-term investment, and it takes time to see results. It may take several months or even years for a website to see a significant improvement in its search rankings. This can be discouraging for businesses that are looking for quick results.

 

What is the normal time expected to see ranking improvement?

Sometimes we have improved results in one month on Google. Within a three-month period you will see results improved on Google for your targeted terms. We can be more specific on time scales once your campaign starts, and we analyse your website in more detail.

 

When can I expect reports on works done or rankings?

You will get a report every month showing how your website is ranking on Google for your targeted search terms. We also provide analytical reports, so together we can monitor the traffic levels increase from organic search. We show you that the SEO promotion reaps great rewards and worth the investment.

 

Do you use UK employees to do the work?

All our work is done using our team in the UK. Everything to do with SEO and on-site coding and content are UK English-speaking residents. At times when we require bespoke coding then external qualified professionals may be used to help keep costs down for our clients. All tasks are managed by our UK team.

 

Do we work with Google updates in mind?

We are fully aware of Google’s latest criteria. We have parameters in place to ensure all works done are Google safe. All works done are to improve your website ranking for the long term on Google. Content quality checks are undertaken and all links are sourced by our UK team and double-checked to ensure Google Penguin favour our submissions.

 

Will I be needed to do work on my website?

Once you are a client we check all on-site content for duplication or copied text from other websites online. When we identify content that is copied or weak, we may require your assistance to have it rewritten. Should you prefer us to do the work we will charge depending on the content amount that needs to be sorted; apart from that we will not need you to do work on the site.

 

What does your 100% money-back guarantee mean?

Before any works start on your SEO campaign, we do a benchmark report on the key phrases you have selected. Should the keywords decline over time (minimum 3 months) we will give all your money back. We only show ranking improvements for our clients.

 

If my website has been penalised can you still work with it?

Yes. We have helped remove Google penalties for many websites and get them ranking on Google again. We will need to access or create a Google Webmaster account to determine what penalty you have suffered and then there are various protocols to undertake depending on the severity of the penalty your website has suffered.